digital marketing Infrastructure for therapists
Ways to Work Together:
Built around your practice.
Not just a template.
Synapse Street works with private practice therapists who are done waiting on referrals and ready to own how they're found. We don't hand you a strategy deck. We build the infrastructure.
Some therapists need the whole engine. Others just need to be found on Google, or to finally sound like themselves online. So we start with the piece that moves the needle most for you, and grow from there, as your practice does.
Your practice reflects your expertise. Your marketing should too.
The Problem:
If the only place you're searchable is Psychology Today, you're not actually discoverable.
You updated that profile- what, two years ago? And you're wondering why the inquiries that do come in are the wrong fit, price-shopping, or silence.
If you've been carrying the quiet stress of "where are my next clients coming from" while spending your off-hours on admin instead of recovering from a full clinical day -you're not behind, and you're not doing it wrong.
Grad school made you a clinician. It didn't make you a marketing department. The approach wasn't built for you.
So I built one that is.
"You helped me rebuild and rebrand my whole business and get it going in the right direction. I couldn't have done this without you."
-LCSW, Rancho Cucamonga
WHAT THIS MAKES POSSIBLE
Your ideal client is already searching.
She just can't find you yet.
She found you on Google. She read a website that sounded like it was written for her.
She already knew your fee — and she booked anyway.
Your caseload fills with the clients you do your deepest work with.
Your intake runs itself.
Your calendar reflects your standards.
Not hustle. Not daily posts.
A practice that is findable, credible, and full.
01
Marketing
We build the message that speaks to your niche before you ever get in the room. This isn’t about broad appeal; it’s about deep resonance with the specific clients you are meant to serve.
- Brand positioning
- Ideal client profile
- Messaging hierarchy
- Core website copy
Three systems.
One practice that grows without you grinding.
02
Visibility
We bridge the gap between your clinical expertise and technical discoverability. Your profiles and profiles should work as hard at getting you found as you do at clinical work.
- SEO audit + optimization
- Psychology Today rewrite
- Content calendar
- Google Business Profile
[ WHAT WE BUILD ]
03
Growth
We install the infrastructure that turns interest into inquiries. From referral tracking to intake workflows, we build the backend systems that keep you growing beyond your clinical hours.
- Email welcome sequence
- Referral templates
- Monthly analytics review
- Growth dashboard
[ start with one piece ]
Ways to Work Together
The 90-Day Build creates your core system. These focused offers deepen your visibility and sustain growth long after your infrastructure is in place, or give you one clear place to start.
01
The Positioning Reset
People find you.... and then they don't book.
Usually that's not a traffic problem; it's a message problem. We rewrite your website copy, your Psychology Today profile, and your bios so the right client reads one line and thinks "that's me" — and feels understood enough to reach out.
POSITIONING · WEBSITE COPY · PROFILES
02
The Social Launch Kit
You know you should be visible, and you dread every second of it.
We take it off your plate. We set up your accounts, build your positioning into a repeatable content system, and hand you a full month of posts written in your own voice; plus the simple structure to keep going without living on the apps.
CONTENT · TEMPLATES · CALENDAR
03
The Get-Found Sprint
Someone searches for exactly what you do — and you're nowhere.
We fix that. Full SEO, a complete Google Business Profile so you show up in the local map, and AI-search visibility so you surface when people ask ChatGPT for a therapist. In about a month, you go from invisible to findable.
SEO · GOOGLE PROFILE · AI SEARCH
You're already a great clinician. Let's make you impossible to miss online.
Our Signature offer: The 90 day Build
In the 90-Day Build, you walk away with
Become Unmistakable
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Deep intake + 90-minute founder discovery call
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Niche positioning statement — so specific your ideal clients recognize themselves in one sentence
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Keyword & search research: the exact phrases your clients type at 11pm
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Practice systems audit: we map your intake, scheduling, and EHR setup - so automation is designed in from day one, not bolted on at the end
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Complete brand kit: logo suite, color palette, typography, visual direction
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Brand voice & messaging guide built from your words
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Bio + intro copy for every touchpoint
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Brand guidelines document — yours forever
Campaigns ⋅ Content ⋅ Email
Say It
Everywhere
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Full website copy in your voice: homepage, about, and services pages
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Specialty pages written for each niche you serve — one page per search your clients run
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Psychology Today + directory profiles rewritten to attract, not just list credentials
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Social bios + platform copy aligned to one message, everywhere
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SEO + AEO page architecture mapped for Google and AI search
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Email welcome sequence + all 16 plug-and-play templates written in your voice, ready to switch on at launch
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Everything reviewed and approved by you before a single word goes live
SEO ⋅ Local Search ⋅ Directories
Open
the Front Door
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Complete site design & build: mobile-first, built around how therapy clients browse
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SEO + AEO pages live, so you show up on Google and in AI answers
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Google Business Profile built, verified, and optimized: reviews strategy included
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GA4, schema markup, and local SEO configured
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Intake, scheduling, and email automation configured and switched on — everything drafted in Months 1–2 goes live
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Practice Command Center dashboard — readable in 5 minutes a month
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Full handover, training, and Loom walkthrough - every asset yours permanently
Systems ⋅ Scale ⋅ Beyond the hour
[ AFTER THE BUILD ]
Getting found was just the beginning.
The 90-Day Build creates your core platformly system. These specialized offers deepen your visibility and sustain growth long after your infrastructure is in place.
01
The Speaker Kit
For therapists ready to step onto larger stages and podcasts. We build the assets you need to pitch with confidence and authority to conference organizers and hosts.
Talks ⋅ Workshops ⋅ Partnerships
02
The Content Engine
Stop wondering what to write. We install a repeatable system that turns your clinical expertise into articles and posts that educate your ideal clients automatically.
Articles ⋅ Posts ⋅ Repurposed Content
03
The Owned Audience Kit
Own your reach away from algorithms. We help you build a direct line to your community through an email list that nurtures relationships and fills group programs.
Email list ⋅ Nurture ⋅ Launches
Great therapy speaks for itself. Great marketing makes sure someone's listening.
Hi, I'm Saumya,
Founder of Synapse Street
Hi, I'm Saumya,
If you're reading this, you're probably very good at what you do — and quietly exhausted by everything around it. I see it constantly: brilliant clinicians told to "just market yourself" by people who've never had to hold ethical obligations, a full caseload, and someone's trauma in the same day.
I came from finance and strategy, and I fell in love with psychology and the people who practice it. What bothered me - enough to build a company around it -is that the people doing the most meaningful work are the least supported on the business side.
Here's what I believe is possible for you: a practice that's full and still feels like yours. Clients who find you because your online presence finally matches the caliber of your work. Evenings that belong to you again.
If that's the practice you want, I'd love to meet you. And if the timing isn't right - take the assessment, join The Intake, and let me be useful to you anyway.
Rooting for you,
Your questions, answered
A structured and supportive process designed specifically for the unique needs of private practice therapists.
Is this right for me if I just launched my practice?
It's the ideal moment — you get positioned correctly from day one instead of un-teaching Google who you are later.
I'm not "entrepreneurial." Will this feel salesy?
No — that's the point. Your website, SEO, and profiles do the marketing so you never have to perform online.
How much of my time does this take?
About an hour a week. I just need your voice and your feedback for everything we build.
I already have a website.
Then we keep what's working and rebuild what isn't. Most therapist websites are pretty brochures; yours will be a client-generating engine.
What happens after I say yes?
You'll get the contract and invoice within 24 hours, we book your kickoff, and Phase 1 starts as soon as the kick-off call is done.
What happens after the program is done?
You own everything. Many clients continue into Phase 2 (social media retainer, newsletter, speaking/PR) — zero obligation. Whatever we build is yours forever.
Do I have to do the whole 90-Day Build?
Not at all. If the full build isn't where you are yet, we start with the single piece that matters most, positioning, getting found, or social, and every dollar credits toward the Build if you grow into it.